Designed with love.

Pepsi Egypt Celebrates the 20 years collaboration with the Egyptian superstar Amr Diab by creating beautiful limited edition can collections.

FEATURED
https://drivenxdesign.com/NYC21/project.asp?ID=22463

https://blog.amcpros.com/2021/09/20/2021-marcom-awards-spotlight-pepsico-design-innovation/

#LOVEITLIVEIT #20YEARSANDMORE #AMRDIAB #DESIGNBRAND #DESIGNTHINKING #CREATIVETHINKING #BRANDING101 #DESIGNINSPIRATIONS #DESIGNLABEL #DESIGNCULTURE #DESIGNEXPERIENCE #WELOVEDESIGN #THEDIELINE #PACKAGEDESIGN #VISUALIDENTITYDESIGN #BRANDIDENTITYDESIGN #AIGA #AIGAEYEONDESIGN #DESIGNMATTERS #visualidentity

The visual language and packaging convey luxury to focus on style and aspiration, but with a premium look and feel for a category that has been always neglected by the luxury segment till now.

We first worked on the brand strategy and positioning. In keeping with the Redrebs brand personality, the designers wanted luxury to feel authentic, accessible and engaging in a way that makes its users feel special. The naming and messaging are honest and straightforward, with a rebellion sense that makes it human. The team developed the name “REDREBS” as a definition of what the brand stands for.

Each delivery box features a simple statement of “Welcome to tribe” and packaging copy appears in English.

The name “REDREBS” comes from combining Red + Rebel. The designer’s collection are experimenting with new methods of production and distribution for elite plus size consumer.

The designers worked with REDREBS to art direct photography that both establishes a point of view for the brand and showcases the clothes, including a film montage featured on the website. The design of the site is simple, modular and responsive, echoing the highend of the line. On the site, the cutout pattern shapes are a staging area for the film and photography and are used to distinguish different categories of information.

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Canon wanted to promote their latest range of waterproof camera's. We created this poster with an idea that 2/3rd of Earth is water so everyone needs to own one to explore the unexplored.

Art Director - Thaldev Kaim

Paper Artist - Thaldev Kaim

Copywriter - Sameer Kumar

Photography - Jasmeer Singh

TASK

Create a differentiated brand position for Makaan.com

RESEARCH

THE NIGHTMARE OF SEARCH LEAVES THE BUYER DISAPPOINTED.

The enthusiasm tends to fizzle out - bogged down by false information, trust and transparency issues.

The deal can go wrong at any stage of the buying process.

The initial excitement turns to a tedious process you cannot skip.

BRAND PERSONALITY

These are the brand’s external drivers

They influence the brand’s tone, appearance and behavior

They are experienced by the brand’s customers and partners

MAKAAN.COM'S PERSONALITY

The many dimensions of FIND JOY

The brand’s mood and appearance

How people will experience FIND JOY

Children Across CRY-supported Projects to Get Healthy Start to Their Lives 

CRY - Child Rights and You, a leading NGO working for children's rights in India, has initiated a campaign Get Healthy Give Healthy. This campaign is all about encouraging people to raise funds for a Healthy Start for young children, while working towards a personal health goal.

There are 138 million children today in India under the age of six years. The lack of adequate care at this stage can result in permanent damage to the child's development which affects not only her present but her future as well. Intervention is required right now for these children. Thus, a healthy start for mothers and children ensuring access to proper healthcare, nutrition and early childhood care, result in sound healthy growth of a child which is extremely important.

The only way to ensure that there are far reaching changes in the lives of these children is to mobilize people from different walks of life to take action and support this cause.

When Magnum and fashion come together, a world of style, glamour and the best Belgian chocolate combine to make a bold emphatic statement –  Brown is the new color of the season. ‘Brown is In’

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